01
Magazines
The four places a freelancer's name gets typed
Count the places one contributor exists on your own site, then count how many
are currently correct. Twenty-five minutes to onboard a writer, ninety a month
to work out what is owed, fifty per newsletter issue, and nine days of email
to sell one ad placement.
Next up
02
Hospitality
The booking that exists in four places and agrees in none
The booking platform, the paper diary, the staff group chat and the owner's
head. Commission paid on guests who arrived through your own website. The
promotion nobody remembered to take down.
Planned
03
Communities
Everything a volunteer does twice
The Sunday-night newsletter assembled by hand from things already on the site.
Events arriving by email, text and in person. And the handover problem: when
the volunteer who knew how it worked steps down, it stops working.
Planned
04
Rentals
The calendar that is right everywhere except where it matters
Six units is too few for property management software priced per unit, and too
many for a spreadsheet. The recurring fear of a double-booking you have to
apologize for.
Planned
05
Supply chains
The email that is the system
Orders arriving as email, PDF and phone call, retyped into whatever holds
them. "Where is my order?" answered by a person who has to go and find out.
An ERP at this size costs more than the inefficiency it removes.
Planned